"People were awesome. Neighbors, volunteers, musicians, all doing a great job and keeping the event fun the whole day"
Friday, February 26, 2010
Vermont's Largest Annual Running Event Has a New Look Online
RunVermont, the presenting organization of the KeyBank Vermont City Marathon, launched a new website dedicated to the race. Vermont City Marathon.org features expanded content, social media links, and a new blog called “The Run Down.”
“Runners, volunteers and everyone else interested in the marathon and relay will have easy access to all the information they need", says Leandre Waldo-Johnson, director of operations for RunVermont . "We made every attempt to make the site as intuitive and engaging as possible."
Waldo-Johnson expects users will find it easier to register for the race and to sign up as a volunteer. The site offers a new feature to connect the running community, The Run Down, RunVermont’s blog that will feature “Ask the Coach” and “Ask the Physical Therapist” columns written by the PT and coach team at OnTrack in Burlington. Product reviews, a “why I run” series featuring interviews with runners of all abilities, and staff insights into planning the race will be highlighted as well.
“The new site has an energetic feel; we want everyone who visits the site to feel inspired to engage”, said Waldo-Johnson. “Engagement comes in many forms: registering for the race, signing up as a volunteer, or starting a conversation on Facebook; VermontCityMarathon.org is more than the race, it is a community.”
Site visitors will find offers opportunities to follow the KBVCM team on Twitter, become a Facebook fan and post photos on Flickr. Businesses interested in sponsorship opportunities can learn more about the event and connect with RunVermont’s Executive Director, Peter Delaney via the site.
Runvermont.org remains the main website for RunVermont, providing information on all of the organization's other events and programs, including the Half Marathon Unplugged, FirstRun and ManyMilers, RunVermont’s youth running and activity program. In April, the RunVermont site will relaunch with a fresh new design as well.
The new website was designed by Earthlogic, a Colchester, Vermont based company that donates 5% of its profits to educational, environmental and humanitarian causes.