Attendee Essentials | 2014 Vendor List | Vendor Registration | Vendor FAQs | Seminar Schedule

MVP Health FItness Logo Final R 4-14 out

Attendee Essentials

Dates & Times

May 22-23, 2015
Friday 1 – 8pm
Saturday 9am– 7pm

Relay Team changes on Saturday are from 9:00am – 6:00pm SHARP.


The Sheraton Hotel & Conference Center
870 Williston Road
South Burlington, Vermont 05403


The MVP Sport & Fitness Expo is host to over 70 local and national exhibitors featuring the latest in sportswear, gear, local Vermont products and more.

Upstairs: Emerald Ballroom
Marathon and Relay race packet pick up, Vermont City Merchandise and vendors.

Downstairs: Exposition Hall
Information booth, race-shirt pick-up, seminars, VIP runners, and vendors.

2014 Vendor List

Name Description
Adirondack Marathon Distance Festival Marathon, 1/2 marathon, 5k, 10k, kids run. General info and brochures
ASEA Run. Sprint. Marathon. Whatever your pace in life, ASEA is there start to finish, to help you run harder, longer, stronger.
Bath fitter One day bath and shower remodeling
Beyond Body Pads Reusable hot/cold pads. No microwave or electricity needed. Tension device machine
Bondi Band headbands, hats, arm & wrist bands, neck gators, pony ties, and Bondi Compression Socks & Calf Sleeves
Cabot Creamery Cooperative We are a cooperative of 1,200 dairy farm families located throughout upstate New York and New England. We manage four plants in three states, employing over 1,000 people, who make the best dairy products on the planet. Award-winning cheeses made with love
City Sports Active apparel and accessories
Colleen Alexander Seminar
Community Health Centers of Burlington Healthcare, Dental care and Mental health services for the community.
Dartmouth Hitchcock Sports Medicine Sports Medicine clinic in Lebanon, NH focused on evaluation and treatment of athletic injuries across the lifespan from adolescents to seniors. “We’re Here to Get You Back to Your Passion.”
Drive Electric Vermont Advocates for Electric vehicles and charging stations
Farrell’s Distributing Local brews and cider – onsite tastings
Fleet Feet Sub-Vendors: Brooks, Saucony, Superfeet, Balega, CW-X, Nathan, Spibelt, VASTA
Gear: Sport skirts, spibelt, fuel belt, timex, GU, etc
Fletcher Allen Health Care
Genesis Pure All Natural, Organic products that Cleanse, Balance, and Build the Body.Formulated by a Leading Naturopathic Doctor and Clinical Nutritionist. We will be highlighting our Genesis Pure Sports line; E2 which provides the body Energy before and during the workout.
Girls on the Run Vermont Mission: We inspire girls to be joyful, healthy and confident, using a fun, experience-based curriculum that creatively integrates running.
GMAA The Green Mountain Athletic Association is Northern Vermont’s running club.
Green Mountain Rehab and The Running Medicine Shop PT, instruction, and so much more.
Hannaford Supermarkets We’ll keep you fueled and on pace for race day – Pick up your FREE pace tattoo at our expo booth.
Hartford Marathon Foundation Hartford Marathon
Hoka One One More cushioning, more protections, more miles
illumiNITE BackAtcha Apparel: reflective apparel and accessories
Janji Running apparel that gives nutrition and hydration to countries around the world. Janji is a social enterprise dedicated to fighting the food and water crisis through the sale of running apparel. Janji apparel is designed after the flags of developing countries and proceeds fund organizations dedicated to alleviating problems alleviating the problems of water scarcity and malnutrition
KeyBank Primary Sponsor. Banking services
Local Motion Local Motion’s programming–there may be a raffle and free popcorn
Mad Marathon Mad Marathon
Mad River Marathon Take it easy or take it tough…we have a race for every runner at any level.
Magic Massage Therapy Offering the highest quality personal t.e.n.s. units on the market today. If you have pain, we have the answer.
Mansfield Nordic Club Mansfield Nordic Club is an organization of cross country skiers nestled in the western foothills of Mt. Mansfield in Vermont. We welcome skiers of all ages and all abilities with opportunities for recreational skiing, instruction, training and racing.
Ministry of Supply istry of Supply is a menswear brand spearheading a new category of clothing for performance professionals. Engineered for men who live with passion and purpose, we infuse technology into garments to solve the problem of discomfort associated with traditional business wear.
Moes Southwest grill
Move Well VT – Dr. Jason Wolstenholme Seminar
MVP Health Care Healthcare services
National Running Center Running clothes, packs, nutritional products
Never Give Up Ever Providing a venue for athletes and teams to help support sick children receiving long-term care in Vermont.
New Balance Williston Shoes, insoles, apparel
Northeast Disabled Athletic Association The Northeast Disabled Athletic Association (NDAA) is a Vermont-based, non-profit charitable organization whose mission is to provide recreational and competitive athletic opportunities for people with physical disabilities, and to support disabled athletes.
Oculus Eyewear/Sole Charming Sport specific sunglasses, Sneaker charms, Ladies performance apparel
On Track Physical Therapy Physical Therapy and performance training
Outdoor Gear Exchange Great Gear for your Next Adventure
Ragnar Relay Adirondacks You and 11 of your craziest friends (or 5 of your crazier friends for an ultra team) pile into two vans and tag team running 200(ish) miles, day and night, relay-style.
RPI of Atlanta/The Stick Division The Stick – award winning self massage tool.
RunVermont’s Youth Running Program Youth Running
RUseeN Reflective Apparel Reflective running clothes and accessories
Sew What Vermont Pretty Bands… “Sweat Pretty” Head Bands
SKIRACK Running shoes, clothing and accessories
SureSport Athletic Performance Gear
Sweatwear Plus Running Apparel
Team in Training Team In Training is the world’s first and largest charity sports training program. TNT provides the training to run or walk marathons and half marathons or to participate in triathlons, century (100-mile) bike rides, and even hikes!
The Red Cross Blood services
The Roo Sport Roo Sport magnetic pocket
The Stick – a toothbrush for your muscles The Stick – award winning self massage tool.
The Vitamin Shoppe We are a health and wellness company that sells vitamins, supplements and an assortment of wellness items
Trigger-Pin! Muscle Therapy The latest and most innovative design in muscle therapy rollers. With the optimal size, shape, density and texture, our rope rollers outperform anything else on the market. Try Trigger-Pin! and you will prove it.
USA-Sport Eyewear Sport Specific Eyewear
Vermont Dept. of Tourism
Vermont Nut Free Chocolates Peanut free and tree nut free chocolate, granola bars, trail mix and energy bars
Vermont Physical Therapy Vermont Physical Therapy (VTPT) is conveniently located in downtown Burlington and offers early morning and extended evening appointments. VTPT is an outpatient physical therapy clinic that offers a multitude of rehabilitative options.
Vermont Travel Posters – Kevin Ruelle Faux vintage Vermont travel posters. Giclees of Kevin Ruelle’s original work.
Xtenex Laces/SLS Compression Xtenex performance laces/SLS compression gear
YAM SCRAM Kids running race 1 & 2 mile
Zeno Mountain Farm/Love Your Brain Non profit organizations. We will be handing out free stuff and spreading good vibes.

Vendor Registration

May 22-23, 2015

Sheraton Hotel & Conference Center
870 Williston Road
South Burlington, VT 05403
802-865-6600 tel
802-865-6617 fax

Friday May 22, 2015
● Set Up: 6 a.m. – 12:30 p.m.
Expo Hours: 1 p.m. – 8 p.m.
Saturday, May 23, 2015
Expo Hours: 9 a.m. – 7 p.m.
Take Down: 7 p.m.

Register online (required if paying by credit card)

Exhibitors will receive confirmation email upon receipt of deposit.

Exhibit Space
Download Floor Maps

Shipping (please include ALL info noted below):
Sheraton Hotel and Conference Center
Receiving Department
Attn: Vendor name, Sport & Fitness EXPO, [booth number], May 22-23, 2015
870 Williston Road
South Burlington VT 05403

Contact Sheraton Hotel’s Shipping and Receiving Department at 802-865-6600
Return shipping is available post-show. Please have return labels pre-printed.

Contact Jen Savas


  • 8,000 registered runners of the Vermont City Marathon come to the Expo to pick up their registration materials.
  • Excellent opportunity to sell and promote your products and services.
  •  Interact with thousands of sport and fitness enthusiasts at this successful two day Expo!
  • Join other top businesses in promoting goods and services to over 15,000 people.

Your Booth

  • Standard Booth: $615
  • Corner Booth: $630
  • Non-profit table: $250 (not applicable for early bird discount)
  • $75/booth EARLY BIRD discount! Register by January 31.

8 x 10 Booth Includes

  • Link to your web site on The Vermont City Marathon website
  • One 6’ draped table
  • Professional rod and drape on back (8′) and sides (3′) of booth
  • One chair
  • Wastebasket & booth ID sign
  • Carpet on booth floor
  • Overnight security
  • Vendor badges
  • Wireless internet
  • New: Electric included for all

Terms & Conditions

  • RunVermont and the exhibitor agree that all displays will be fully set up by 12:30 p.m. Friday, May 22, 2015 and will be removed by 10:00 p.m. Saturday, May 23, 2015.
  • Exhibitor agrees to be open and staffed during the full length of the show.
  • Exhibitor agrees that displays will not disturb aisles and/or adjacent exhibitors visually or physically.
  • Exhibitor is responsible for any state and local permits and insurance.
  • Exhibitor agrees NOT to use the VT City Marathon or RunVermont logo or name on merchandise for sale without a license from the board of directors of RunVermont.
  • Exhibitor agrees that no refunds will be made to exhibitors who fail to occupy space.
  • All refunds will be made at the discretion of the Expo Director.
  • Exhibitor is responsible for the cost of moving in and out and is liable for any damage caused to the Sheraton Burlington Hotel in connection with their exhibit.
  • Exhibitor assumes responsibility for loss, theft, or destruction of goods or for personal injuries to him/herself, his/her employees, agents, representatives and will hold harmless RunVermont and the Sheraton Burlington Hotel from any and all liability in connection with any and all of the above.
  • Booth assignment and use may not be transferred in any manner.
  • RunVermont reserves the right to make last minute changes of booth space if necessary.
  • RunVermont is not responsible for vendor profitability.

Vendor FAQs

Can I set up earlier than 6:00 a.m. Friday?
In most cases, yes. Please contact the Expo Director with requirements.

Can I ship product to/from the Sheraton Hotel and Conference Center?
Yes, you should contact the Sheraton directly at (802) 865-6600. They will direct your call to the shipping and receiving department to make arrangements. All boxes should be labeled with: “[Vendor Name], Sport and Fitness EXPO, May 22-23, [booth number(s)and show dates]“. Return shipping post-show is available. Please have return labels pre-printed.

What is the customer mix at the Expo?
Runners must come to the Expo to pick up their numbers, but we market extensively to the local market of outdoor enthusiasts. We estimate approximately 15,000 attendees.

Will I need lights at my booth?
The Expo hall is obviously lit, but I encourage you to bring extra lighting if you need to spotlight your product. The lighting can be dim in some areas.

What does my booth include?
Each 8’x10′ booth includes: 1 six foot draped table, 1 chair, wastebasket, rod and drape on 3 sides (3′ high on sides, 8′ in back), ID sign, carpet flooring, electricity, wireless internet, vendor badges and a link to your website on the  Vermont City Marathon website vendor page.

How can I get the booth(s) I want?
All booths are reserved on a first-come first-served basis depending upon date payment is received.

How Do I Register?
Register online here. Online registration is required for vendors wishing to pay by credit card.

Who can I call with questions?
Feel free to email Jen at expo@runvermont.org. You may also call the RunVermont office at 802-863-8412.

Seminar Schedule

2014 information available for reference 2015 information anticipated April 2015.


Amphitheater, First Floor, Sheraton Hotel

1:30pm- 2:20pm
Health Benefits of Massage
Courtesy of MVP Health Care – experience first hand the benefits of therapeutic massage

2:30pm – 3:20pm
Balanced Movement For A Better Run
Running a marathon involves standing on one leg and then the other for hours on end. This requires focus and a high level of overall fitness. There are ten recognized general physical skills and you are only as fit as you are competent in each of these skills. Balance within these disciplines increases efficiency and reduces your risk of injury. This interactive workshop will focus on the importance of developing these skills and basic exercises to improve your fitness and better your run.  By Dr. Jason Wolstenholme

3:30pm – 5pm
Vermont City Marathon – Course Preview
A mile by mile review of the marathon course, hosted by RunVermont Hall of Famer Sam Davis


10am -10:50am
Gentle Yoga

Diamond Ballroom, Sheraton Hotel
50 minutes of gentle yoga designed to relax tight muscles and quiet your mind
Taught by Hedi Mizouni of The Sport & Fitness EDGE

11am – 11:50am
Performance Enhancing Diets

Amphitheater, First Floor, Sheraton Hotel
Courtesy of MVP Health Care and Dr. Paul Arciero.
Dr. Arciero will present his findings on the links between diets and athletic performance improvements.

12pm – 12:50pm
Seven Most Common Running Injuries
Amphitheater, First Floor, Sheraton Hotel
Courtesy of OnTrack Physical Therapy and Ray Webster
A review of the injuries most frequently impacting runners and strategies for prevention.

1:00pm – 1:50pm
Overcoming Obstacles With Running

Amphitheater, First Floor, Sheraton Hotel
Colleen Kelly Alexander is a lifelong athlete and motivational speaker who inspires positive change, contribution, determination and actionable gratitude. With her indomitable spirit and incredible story of survival, Colleen teaches others how to aim higher, be stronger and use adversity as a catalyst to make the world a better, brighter place.

2pm – 2:30pm Joan Benoit Samuelson
Diamond Ballroom, Sheraton Hotel
Join the legendary winner of the first women’s Olympic Marathon in this, the 30th anniversary year of her victory in Los Angeles.

2:30pm – 3:00pm
Invited Runners Panel Discussion with
Joan Benoit Samuelson

Diamond Ballroom, Sheraton Hotel
Sit in on this informative Q & A session as Joan joins in the elite athletes as their share their insights and experiences in the competitive arena of today’s marathoners.

4pm – 5:30pm
Vermont City Marathon – Course Preview
Amphitheater, First Floor, Sheraton Hotel  

A mile by mile review of the marathon course, hosted by RunVermont Hall of Famer Sam Davis